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Figure 1 – The schematic provides trade promotion functions that are supported through different modules of Promozio. The flow of key business processes within and outside the organization is illustrated in the diagram.
Promozio module view
Introduction
Promozio is a browser based solution that simplifies the process of planning, executing, monitoring and evaluating promotions on a common platform. It offers comprehensive functionality for marketers to perform demand planning, negotiate with channel partners, execute, monitor and process claims from channel partners. A brief narration of product functionality across these modules is provided below.
Planning
Promozio supports extensive planning of promotions at micro levels. Planning at various geographical levels, across the hierarchy enhances control over budgets. The system allows trade promotion plans to be broken down into their detailed components; each manager can adjust their individual plans and submit them to the system where they can be re-aggregated for review by senior executives. This process considerably simplifies the top-down bottom-up planning cycle
Execution
With detailed planning, execution is simplified to a large extent. The system facilitates the handling of promotional events for brands across different locations. The application tracks such requests, routes them through approval process, captures the agreed rate based on the agreement between the executives and outlets arrives at claim value based on actuals. It also assists accurate settlement of claims and provides windows for exception approvals to address immediate market requirements. Promozio empowers structured step by step execution.
Monitoring and control
Steering the promotion in the required direction is important to ensure successful promotions. Promozio enables complete monitoring & control over all promotions implemented across different stages of planning, execution & settlement of claims. As part of monitoring at any point during planning or execution, Promozio enables change implementation as part of the process. This ensures complete utilization of deployed funds.
MIS and Reports
All functionalities can be constantly reviewed with effective reports. Segment-wise fund analysis can provide promotion spend details for every sku and drilled down to every outlet. Pricing analytics are enabled to arrive at the best offer. MIS not only gives a view of the various performance parameters, it also enables generation of reports and viewing it in the form of graphs, giving an immediate input of plan vs actuals. Promozio hence offers successful promotions substantiated with adequate data.
Improve promotion ROI
Promozio enables manufacturers to unlock the complete potential of using technology through the promotion cycle, i.e., formulating promotion strategy, planning and implementing promotions and performing evaluation.
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Managing promotions effectively
This case study is centered on how EXILANT helped one of the largest brewers to plan, execute, monitor, measure and improve the promotions on continuous basis.
Winning through effective promotions
Manufacturers need a robust mechanism to choose, plan, implement, monitor and evaluate promotions. Promozio offers a custom solution to manage promotions effectively while nurturing stronger relationship with channel partners.
